Self-publishing Parasite SEO based purely on inbound links
Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. SEO is difficult, not because its technical, it’s difficult because it’s largely still unknown by so many people. Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content easier. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't possibly compete.
Analyse your existing content
A title should be 50-60 characters and a description should be 155-160 characters. Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as a reference in your guest posts. The goal is to gain as many visitors or traffic as possible.
Don’t jump in blind
Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in more varied keywords that you may not necessarily be otherwise able to do. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Backlink indexing is important for SEO. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site.
The death of SERPs
Gaz Hall, a Freelance SEO Consultant, commented: "A local business competitor might not be your online
competitor — welcome to a bigger game of tug-of-war.
As you work to improve your SEO, it’s your ongoing job to
stay ahead of the competition and detect emerging rivals
as they climb the ranks." email, mobile, TV, radio, etc. Organic SEO should be the bedrock of any optimisation efforts that you undertake. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say that it’s the best pen in the world, wouldn’t you?
Search engine health checks should look at keywords
Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. A great example that I like to point people to is Save Our Schools. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Let’s dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords.
Maximize Organic CTR
Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. If your budget only allows for one person to run marketing, the novice will generally work the hardest and cover the most ground. A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions.