So lets talk about page rank and its importance to digital marketing

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if you’re not utilising on page SEO. There are more than 13 billion online searches every month. Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Search engines are invested in providing users a great mobile experience.

Establish yourself as the subject matter expert and authority about your business

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. Firstly I would say that it’s great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images.

The ultimate revelation of keywords

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. They simply have no concept that it’s even there. An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Most SEO consultants are looking to build backlinks. Your goal should be to create links to individual posts/pages along with those leading to your homepage. Self-educated.

Pay particular attention to comment spam when performing an audit

Gaz Hall, a Freelance SEO Consultant, commented: "When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location." Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. It’s necessary to understand what marketing activities relate to SEO. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good.

Education is the best legacy when it comes to backlinks

The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. The talk on the streets is about PNS at the moment. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Sometimes Google throws little wrenches into the machine. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone.

Studies show that customers often visit a website as many as nine times before they convert

Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn a surprising amount about what someone might mean by those one to three words. Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same.